Positive - We mentioned 3 things. First, practice writing headlines in the writing group. Pick a subject and then everyone writes a headline. Then share headlines and analyze why one headline is better than another. Second, rewrite and improve someone else's writing. This is good practice in writing and analyzing. Third, review How Reporters Think Leads below.
Negative - Nothing negative. Other - How Reporters Think Leads: What is unique or the most important thing that happened?; Who was involved?; Is a direct or delayed lead better?; Is there a colorful word or phrase that I can work into the headline? (Marketing; Sense words; words that sell); What is the subject, and what verb will best move the reader into the story?
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AuthorImproving ourselves with every word. Archives
January 2017
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